They couldn't resist getting to know each other that bit better during their time in the house.
The program organically integrated key brand messaging and product placement.
He says on his Linked In profile that he runs his own business, despite only leaving university four years ago.
A source told The Sun: 'Tension had been building between James and Jade during filming.
There was clearly an attraction from the beginning.
'They're both young and attractive people and they really got along during the process.
Other hopefuls includes Ross Fretten from Chelmsford, Essex, who likes travelling, F1, and taking pictures of his beloved dog, Sailor, and Chesterfield-based marketing manager Sarah-Jayne Clark.